Jeffrey Peel – Associate Director
Jeffrey Peel has worked with leading technology, professional services and financial services clients such as Microsoft, Verint, PwC, BlackBerry, Digia, and Equiniti – as well as early/mid-stage clients such as Brite:Bill, Aepona (now Intel), SLA Mobile – and many others.
Jeff has also chaired many leading events focused on topics such as eGovernment, mobility and cloud. He is also a Fellow of the Institute of Economic Affairs, the free market think-tank.
Prior to establishing the firm Jeff was VP Marketing for Amacis Ltd, an enterprise CRM software firm (now part of Oracle ATG). He also gained client-side experience at 3Com (now HP), where he ran the marketing communications function for the company’s hub and switch division. Jeff was also a Director in two major market research firms – Research International in London and Response Analysis Corporation in Princeton, NJ. He has a Degree in Economics from Queen’s University, Belfast – and post-graduate qualifications in both Law and Market Research.
Jeff appears regularly in the media to discuss social/business policy, free market economics and the role of technology in economic growth. He published a book on CRM in 2002 (Butterworth Heinemann).