Archive for Exporting

Markets in Central Europe

Markets in Central Europe

Suzanne Hill Managing Director of Handel Export Consulting will be speaking at an Invest NI event to encourage companies in the Architectural and Engineering Services industry to look at generating new business in export markets. The event will take place on Thursday 26th November at Invest NI Headquarters in Bedford Square, Belfast.

The current economic downturn has had a significant impact on the local market for many Service Subsectors including Architectural and Engineering Services. Invest NI aims to strengthen the economy by helping businesses to develop and increase their sales in export markets. Over recent years the Services Sector has become an increasingly important part of the Northern Ireland economy and Invest NI is committed to providing the appropriate support for those service businesses that have the potential to trade in export markets.

Handel Export has a strong track record of working with many companies in the Architectural and Engineering Services sector, helping them to successfully enter new export markets. Handel Export has worked with many companies in the sector providing a range of export consultancy assistance including, helping them to refine their service offering, to spot opportunities for individual companies according to their niche areas of expertise, to find partners in their target markets, to help them to market and promote their services in the export market, and also to establish overseas offices.

During the seminar, Suzanne Hill of Handel Export will outline opportunities in this sector in key markets in Central Europe such as Romania, Bulgaria, Poland and Slovakia. The seminar will include details on the requirements for becoming an Invest NI client, and an overview of the Invest NI Trade Services that have been developed to help businesses gain entry to export markets, including Trade Missions to key markets in 2010.

The event agenda is as follows:

08.30     Registration for the event and buffet breakfast

09.00     Introduction and overview of Invest NI – George McKinney, Invest NI

09.10     Export opportunities in the construction sector – Noel Johnston, Invest NI

09.30     Successful entry to export markets – Eleanor Butterwick, Invest NI

09.40     Opportunities in Central European markets – Suzanne Hill, Handel Export

10.00     Case study – Edward Quigg, Quigg Golden Limited

10.20     Questions & Answers, next steps – George McKinney

You can book a place at this event by clicking here

This seminar will be of interest to any company in the Architectural and Engineering Services Sector who would like to explore opportunities in markets outside the UK and Ireland.

 

 The  Northern Ireland Chamber of Commercewith partners Handel Export Consulting is running an initiative to encourage local companies in the construction sector to consider business opportunities in Poland. The initiative is funded by Invest NI   The initiative is designed to give companies fast-track access to business contacts and opportunities in the Polish market and includes a market visit which will take place from the 26th – 30th October 2009. The initiative provides an excellent opportunity for companies to meet with potential customers and decision makers in their individual product or service sector. Poland is the only market in the EU which has not gone into recession and still maintains a rate of 1% growth.

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Sep
08

Winning Sales – Basic Level Training

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There are still a few places available on the Invest NI ‘Winning Sales – Basic Level’ training course taking place in Cookstown on Thursday 10th September. This interactive workshop delivered by Suzanne Hill of Handel Export and colleague Paul Harding is particularly suitable for people who have limited or no previous knowledge of sales, such as staff working in a technical role who are taking on sales responsibility, or those working in a sales support role who are moving towards a more customer – facing role. The key objectives of the workshop are to:

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Map of Poland
Map of Poland

This week Handel Export is officially launching a new trade development programme to Poland in cooperation with our partners, the Northern Ireland Chamber of Commerce and Invest NI. The purpose of the project is to enable Northern Irish companies to gain fast-track access to contacts and business opportunities in the Polish market and to build trading relationships with their Polish counterparts. The Trade development Programme encompasses a market visit to Warsaw which will take place from the 26th – 30th October 2009.

 This project will be the 7th such venture that Handel Export and the Northern Ireland Chamber of Commerce have carried out to Poland in the last several years. Numerous Northern Irish companies have participated, this has facilitated trading relations with Polish partners. Many Northern Ireland companies have established offices in Poland, sourced Polish suppliers, established distribution networks for their products and services and established strategic alliances with Polish partners.

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Warsaw old town

Warsaw old town

The Ireland Poland Business Association (IPBA)is a well-established bilateral trade association whose main objective is to promote trade and business relations between the island of Ireland and Poland. At the invitation of the Honorary Consul for Poland in Northern Ireland, the IBPA has decided to form a branch in Northern Ireland.

The launch of this association will take place on Friday 5th June 2009 at 12.00 noon at the Canal Court Hotel, Merchant’s Quay, Newry. A light lunch will be served at 1.15pm. The event will give participants an overview of the many opportunities available to companies looking for new markets or to grow existing business interests in Poland. Speakers at the event will outline the business opportunities in the Polish market, as well as the benefits of membership of the Northern Ireland Poland Business Association.

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In the second part of the series of ‘How to avoid common exporter mistakes’ Handel Export will outline the importance of carrying out sufficient and appropriate market research when approaching a new export market.

Part 2: Failure to carry out sufficient or appropriate market research

Carrying out good market research prior to entering a new market is vital for a number of reasons, not least for saving you time and money through making sure you get it right first time.

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For many companies who are new to exporting, doing business outside their home market for the first time can seem like a daunting task. It is true that there are many pitfalls that need to be avoided (some very costly!), but just as there are common mistakes that first-time exporters make (and many experienced exporters!), so too are there common solutions that will help companies to avoid these.

Having worked with several hundred exporters, assisting them to successfully export to new markets, Handel Export has come up with a series of what we perceive to be the most common exporter mistakes and tips on how to avoid these. We will profile these in our next blogs over the following days and weeks.

Part 1: Failure to develop an export strategy or plan

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The Trade and Investment Promotion Section of the Polish Embassy in Dublin and the Ireland Poland Business Association, together with the Polish Nation Tourist Office present the Conference – ‘Polish regions – Discover new places for doing business and for recreation. The conference will take place on Thursday 21st May at the Ballsbridge Court Hotel in Dublin from 9.30am – 4pm.

Poland is the largest new European Union member with great business opportunities created by the size of the Polish market, the low labour costs, perspectives for economic growth and the availability of well educated personnel. Poland is divided into 16 voivodships. Each of these regions has its own specific character and offers different business opportunities. Poland benefits from the largest amount of EU Funds of any beneficiary EU member state: over €67 billion is available for the development of its infrastructure and workforce until 2013.

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Would you like to improve your selling skills? Have you recently moved into a sales role within your company? Have you been working in sales and would like to do a refresher course in selling skills? Suzanne Hill from Handel Export and colleague Paul Harding are delivering an export training workshop on ‘Winning Sales – Basic Level’ on 21st April as part of Invest NI’s Passport to Export programme. The workshop is based on practical selling skills attained by the 2 trainers in the course of their careers spent in global export sales.

The workshop aims to help participants understand how to:

  • Prepare effectively for a meeting in order to shorten the sales cycle
  • Be clear about the benefits of their product or service from the customer’s perspective
  • Build a rapport with the customer and gain an understanding of their business
  • Communicate their message clearly to potential customers
  • Spot buying signals and deal effectively with objections
  • Close the sale

Places in the workshop are limited to 12 people. The workshop will take place at the Glenavon Hotel in Cookstown on Tuesday 21st April from 9.15am – 4.30pm. To register for a place in the workshop, follow the link to Invest NI’s website.

Mar
30

Doing business in Russia

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In recognition of the substantial opportunities identified in Russia for Northern Ireland exporters, the Northern Ireland Chamber of Commerce is hosting a Doing Business in Russia seminar in conjunction with the Russo-British Chamber of Commerce (RBCC).  Russia is one of the world’s richest markets, and is currently ranked the world’s eleventh largest economy.

The event is sponsored by Invest NI under its Passport to Export programme and will act as a pre-cursor to the first Invest NI trade mission to Moscow and St Petersburg in September 2009. The seminar is being held on Thursday 2nd April at Invest NI HQ, Bedford Street, Belfast from 09.30 – 12.30. If you are interested in attending this event you can register here.

Handel Export Consulting

Telephone: +44 28 9092 3378 Fax: +44 28 9092 3334 Email: info@handelexport.com