The key to your construction business surviving and prospering, as we move through and out of recession, is the set of skills possessed by your management team. The current economic climate has lead to a reduction in training within the industry.  To address this training deficit  CEF is launching a Business Improvement Programme funded in partnership with CITB ConstructionSkills. It aims to address key issues faced by both large and smaller firms.

If you are a senior manager interested in this course or other training courses on the Business Improvement Programme, we invite you to attend this brief to be held on the morning of Friday 27^th August at the CEF, 143 Malone Road, Belfast. The briefing will run from 09.30 – 12.20. To register for the event please contact Kathryn Webb kathrynw@NOSPAMcefni.co.uk (remove NOSPAM before sending) or contact Handel Export for full training course details and to register your interest.

Markets in Central Europe

According to the English language new portal in Poland, Polish Market Online, July construction output in Poland was higher by 10.7% y/y which was the best result recorded since August 2008. In the seven months to the end of July construction output was higher by 3.6% y/y. July saw acceleration in construction growth. Construction output was higher by over 10% compared with July 2008 indicating a possible imp[rovement in the situation in the construction market. In July 2009 growth was recorded in all types of construction, with an over 13% increase in civil engineering output including road building.

Opportunities exist in Poland for

• Architects
• Consulting engineers
• Project management companies
• Construction contractors
• Civil engineering
• Building materials
• Construction machinery
• Materials handling

Through the initiative Handel Export provides the following package of support:

• Market research on industry background and potential business partners
• Short listing of relevant contacts
• Setting up a detailed itinerary of meetings with appropriate contacts in Poland, (each company has their own itinerary of companies to meet with during the market visit)
• Translation of the company profile into Polish
• Company profile in Polish posted on the project website www.getworkeu.com
• Training workshop 1/2 day on how to develop successful business in Poland
• Pre-market v9isit briefing
• In-market publicity with relevant Trade Associations, business partners etc.
• Assistance with follow up after the market visit

Numerous local companies have already taken advantage of past initiatives, this is what they had to say about the assistance received:

“Handel Export reviewed the market and arranged meetings with a number of potential organisations with whom we could form an alliance. Without this advice and research, market entry would have been exceedingly difficult” Liam O’Hagan, Managing Director, Delap & Waller

“The programme was professionally planned by all parties. Meetings were informative and created opportunities and the language and travelling barriers were easily overcome. Generally we had a very successful time. Eamon O’Hare, Managing Director, O’Hare & McGovern

“I would definitely recommend the programme. It is an excellent value for money way to research new markets”. Michael Thompson, Managing Director, T&A Kernoghan

“The Poland programme was very beneficial; from the companies we were matched with we will establish a distributor in Poland”. Amanda Armstrong, McQuaid Engineering

The cost of the package of assistance is £800 plus VAT, the remainder being funded by Invest NI. Travel costs are additional but also benefit from grant assistance from Invest NI – 50% of flight costs plus £100 per night for hotel costs. Further details on participation and an application form can be obtained by contacting Suzanne Hill, Managing Director of Handel Export Consulting – Tel: 028 9092 3378 or info@NOSPAMhandelexport.com (remove NOSPAM before sending).

• understand the qualitities, attitude and competences of today’s successful sales people
• understand how to present the benefits delivered by a product or service and to effectively communicate competitive advantage
• introduce an effective sales process and methodology that can be used and adapted to different sales situations
• gain an understanding of the customer’s buying process and motivations
• learn how to overcome buyer objections
• obtain skills to help you to close the sale

For more details and to book a place click here.

Map of Poland

This week Handel Export is officially launching a new trade development programme to Poland in cooperation with our partners, the Northern Ireland Chamber of Commerce and Invest NI. The purpose of the project is to enable Northern Irish companies to gain fast-track access to contacts and business opportunities in the Polish market and to build trading relationships with their Polish counterparts. The Trade development Programme encompasses a market visit to Warsaw which will take place from the 26th – 30th October 2009.

 This project will be the 7th such venture that Handel Export and the Northern Ireland Chamber of Commerce have carried out to Poland in the last several years. Numerous Northern Irish companies have participated, this has facilitated trading relations with Polish partners. Many Northern Ireland companies have established offices in Poland, sourced Polish suppliers, established distribution networks for their products and services and established strategic alliances with Polish partners.

There are many opportunities in the Polish market for goods and services across a wide range of business sectors. Poland is one of the few countries in the EU to maintain a rate of positive economic growth despite the downturn. In the first quarter of 2009 Poland’s economic growth rate was 0.8% and is anticipated to be 2% next year.

Handel Export provides the following services to participating companies:

• Market research on industry background and potential business partners
• Short listing of relevant contacts
• Setting up a detailed itinerary of meetings with appropriate contacts in Poland (each company has their own itinerary of companies to meet with during the market visit)
• Translation of the company profile into Polish
• Company profile in Polish posted on the project website www.getworkeu.com
• Training workshop (1/2 day) on how to develop successful business in Poland
• Pre-market visit briefing
• In-market publicity with relevant Trade Associations, business partners etc.
• Assistance with follow-up after the market visit

The cost of participation on the programme and the assistance package is £800 plus VAT. Travel costs are additional but also benefit from grant assistance from Invest NI – 50% of flight costs plus £100 per night for hotel costs. Places on the programme are limited to 10 companies.

For an application form contact us at info(at)handelexport.com or by telephone: 028 9092 3378.

Read what our clients have said about our services in our Testimonials Section

Warsaw old town

The Ireland Poland Business Association (IPBA)is a well-established bilateral trade association whose main objective is to promote trade and business relations between the island of Ireland and Poland. At the invitation of the Honorary Consul for Poland in Northern Ireland, the IBPA has decided to form a branch in Northern Ireland.

The launch of this association will take place on Friday 5th June 2009 at 12.00 noon at the Canal Court Hotel, Merchant’s Quay, Newry. A light lunch will be served at 1.15pm. The event will give participants an overview of the many opportunities available to companies looking for new markets or to grow existing business interests in Poland. Speakers at the event will outline the business opportunities in the Polish market, as well as the benefits of membership of the Northern Ireland Poland Business Association.

Topics and speakers are as follows:

Opening address: Seamus McCaffrey, Chairman, Ireland Poland Business Association

Poland – an overview of the current economic climate: Jerzy Bartosik, 1st Counsellor (Commercial), Embassy of Poland in Dublin

Overview and benefits of the IPBA: Seamus McCaffrey

Practical experience of doing business in Poland: Eamonn Crowley, AIB CEE Division & Matthew Creagh, CQS Chartered Surveyors

Northern Ireland & Poland: an overview: Jerome Mullen, Honorary Consul for Poland in Northern Ireland

R.S.V.P. Tess Byrne: admin@irelandpoland.com or +353 87 317 1960.

Part 2: Failure to carry out sufficient or appropriate market research

Carrying out good market research prior to entering a new market is vital for a number of reasons, not least for saving you time and money through making sure you get it right first time.

The more information you have on your target market, the better your ability to make informed decisions on the best strategy for business development. This is particularly important for SMEs where they may have very limited resources to develop their export activities. Many companies will approach new markets in an ad hoc way, especially in SMEs where the owner / manager is the key person looking after export development as well as one hundred other things! Sometimes they do not see the merit in spending time on market research, although this is ultimately short-sighted – although market research is time consuming, it is one of the most effective ways of saving you money in the long term.

Detailed information is required on your competitors, the structure of the market, who your potential customers are, what the market size is, what the product and service requirements are, and relevant legislation in the market. Other general information is also important such as background on the politics and economics of the country, and one of the most important things of all – finding out about the culture of the country and how business is conducted there.

The most successful exporters and export sales people we know are those who make an effort to find out as much as possible about the market they are doing business with, not just in advance of their first market visit, but also during their market visit. Showing an interest in the market and people you are doing business with goes a long way to establishing successful business relationships. Spending extra time in the market, going early and spending the weekend there to get a feel for the country can really help you to understand how the market ticks, what will work and what will not work in terms of sales and marketing.

Handel Export offers a market research service to exporters, to provide them with key market information to enable the company to make the right decisions about how to approach a new market, without burdening them with reams of information that reduces their will to live! Contact us for more information on our services.

Having worked with several hundred exporters, assisting them to successfully export to new markets, Handel Export has come up with a series of what we perceive to be the most common exporter mistakes and tips on how to avoid these. We will profile these in our next blogs over the following days and weeks.

Part 1: Failure to develop an export strategy or plan

If your company has no coherent strategy for entering a new market, you have little chance of success. Writing an export plan does not necessarily mean undertaking a long paper exercise, it can be just making bullet points and developing a concise action plan. It is an excellent way of looking at your business objectively, focusing on your strengths and weaknesses and looking at potential opportunities and threats. Obviously your strengths as a company are what you will want to maximise and reinforce in any sales and marketing activities in the target market; the weaknesses may be things you need to address before embarking on exporting.

One of the key differences between selling in the domestic market and exporting is that in your domestic market, much of the business you have will have been obtained through word of mouth and referral. Prospective customers can lift the phone and enquire about your company reputation through others they know and whose judgement they trust. Gaining new business in the domestic market can therefore be largely reactive.

In an export market, gaining new business is all about being proactive as prospective customers may have never heard of your company or your customers before. Writing an export strategy / plan can assist you to think about how you will get your sales and marketing message across to potential customers.

Handel Export provides a range of services to both new and experienced exporters to make sure that they maximise their resources and avoid costly mistakes. See the section on Services on our website for details or Contact us for further information. If you would like to stay informed on future blogs and the next postings on this topic, please sign up for our updates by email.

If your company is new to exporting or you are already exporting, we are interesting in your comments on what you found to be the biggest obstacle or the most difficult issue in establishing sales in another market. Please send us your comments and observations!

Poland is the largest new European Union member with great business opportunities created by the size of the Polish market, the low labour costs, perspectives for economic growth and the availability of well educated personnel. Poland is divided into 16 voivodships. Each of these regions has its own specific character and offers different business opportunities. Poland benefits from the largest amount of EU Funds of any beneficiary EU member state: over €67 billion is available for the development of its infrastructure and workforce until 2013.

Poland is not only a dynamic economy – it is a very nice place to spend time with its beaches, large woodland complexes, lakes and mountains, beautiful small towns and lively large cities.

Guest speakers from Poland and Ireland will focus on:

• Poland’s Regional Policy – Opportunities through the European Structural and Social Funds
• Presentation of different regions, Special Economic Zones and Technology Parks
• Poland as an attractive tourist destination
• Valuable lessons from Irish companies operating in Poland
• Guidelines from Enterprise Ireland on ‘Doing Business in Poland’

A detailed programme for the event will be circulated shortly. The conference is free of charge (lunch included), book early to secure your place. To register for the event contact the Trade and Investment Section of the Polish Embassy on +353 1 269 1370 or email promotion.dublin@trade.gov.pl

The workshop aims to help participants understand how to:

• Prepare effectively for a meeting in order to shorten the sales cycle
• Be clear about the benefits of their product or service from the customer’s perspective
• Build a rapport with the customer and gain an understanding of their business
• Communicate their message clearly to potential customers
• Spot buying signals and deal effectively with objections
• Close the sale

Places in the workshop are limited to 12 people. The workshop will take place at the Glenavon Hotel in Cookstown on Tuesday 21st April from 9.15am – 4.30pm. To register for a place in the workshop, follow the link to Invest NI’s website.