Archive for Export marketing
How to avoid common exporter mistakes – Part 1
Posted by: | CommentsFor many companies who are new to exporting, doing business outside their home market for the first time can seem like a daunting task. It is true that there are many pitfalls that need to be avoided (some very costly!), but just as there are common mistakes that first-time exporters make (and many experienced exporters!), so too are there common solutions that will help companies to avoid these.
Having worked with several hundred exporters, assisting them to successfully export to new markets, Handel Export has come up with a series of what we perceive to be the most common exporter mistakes and tips on how to avoid these. We will profile these in our next blogs over the following days and weeks.
Part 1: Failure to develop an export strategy or plan
Export training – Winning Sales, Basic Level
Posted by: | CommentsWould you like to improve your selling skills? Have you recently moved into a sales role within your company? Have you been working in sales and would like to do a refresher course in selling skills? Suzanne Hill from Handel Export and colleague Paul Harding are delivering an export training workshop on ‘Winning Sales – Basic Level’ on 21st April as part of Invest NI’s Passport to Export programme. The workshop is based on practical selling skills attained by the 2 trainers in the course of their careers spent in global export sales.
The workshop aims to help participants understand how to:
- Prepare effectively for a meeting in order to shorten the sales cycle
- Be clear about the benefits of their product or service from the customer’s perspective
- Build a rapport with the customer and gain an understanding of their business
- Communicate their message clearly to potential customers
- Spot buying signals and deal effectively with objections
- Close the sale
Places in the workshop are limited to 12 people. The workshop will take place at the Glenavon Hotel in Cookstown on Tuesday 21st April from 9.15am – 4.30pm. To register for a place in the workshop, follow the link to Invest NI’s website.
