Archive for Export sales

For many companies who are new to exporting, doing business outside their home market for the first time can seem like a daunting task. It is true that there are many pitfalls that need to be avoided (some very costly!), but just as there are common mistakes that first-time exporters make (and many experienced exporters!), so too are there common solutions that will help companies to avoid these.

Having worked with several hundred exporters, assisting them to successfully export to new markets, Handel Export has come up with a series of what we perceive to be the most common exporter mistakes and tips on how to avoid these. We will profile these in our next blogs over the following days and weeks.

Part 1: Failure to develop an export strategy or plan

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The Trade and Investment Promotion Section of the Polish Embassy in Dublin and the Ireland Poland Business Association, together with the Polish Nation Tourist Office present the Conference – ‘Polish regions – Discover new places for doing business and for recreation. The conference will take place on Thursday 21st May at the Ballsbridge Court Hotel in Dublin from 9.30am – 4pm.

Poland is the largest new European Union member with great business opportunities created by the size of the Polish market, the low labour costs, perspectives for economic growth and the availability of well educated personnel. Poland is divided into 16 voivodships. Each of these regions has its own specific character and offers different business opportunities. Poland benefits from the largest amount of EU Funds of any beneficiary EU member state: over €67 billion is available for the development of its infrastructure and workforce until 2013.

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Would you like to improve your selling skills? Have you recently moved into a sales role within your company? Have you been working in sales and would like to do a refresher course in selling skills? Suzanne Hill from Handel Export and colleague Paul Harding are delivering an export training workshop on ‘Winning Sales – Basic Level’ on 21st April as part of Invest NI’s Passport to Export programme. The workshop is based on practical selling skills attained by the 2 trainers in the course of their careers spent in global export sales.

The workshop aims to help participants understand how to:

  • Prepare effectively for a meeting in order to shorten the sales cycle
  • Be clear about the benefits of their product or service from the customer’s perspective
  • Build a rapport with the customer and gain an understanding of their business
  • Communicate their message clearly to potential customers
  • Spot buying signals and deal effectively with objections
  • Close the sale

Places in the workshop are limited to 12 people. The workshop will take place at the Glenavon Hotel in Cookstown on Tuesday 21st April from 9.15am – 4.30pm. To register for a place in the workshop, follow the link to Invest NI’s website.

Mar
30

Doing business in Russia

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In recognition of the substantial opportunities identified in Russia for Northern Ireland exporters, the Northern Ireland Chamber of Commerce is hosting a Doing Business in Russia seminar in conjunction with the Russo-British Chamber of Commerce (RBCC).  Russia is one of the world’s richest markets, and is currently ranked the world’s eleventh largest economy.

The event is sponsored by Invest NI under its Passport to Export programme and will act as a pre-cursor to the first Invest NI trade mission to Moscow and St Petersburg in September 2009. The seminar is being held on Thursday 2nd April at Invest NI HQ, Bedford Street, Belfast from 09.30 – 12.30. If you are interested in attending this event you can register here.

Mar
24

Social Media Programme for Exporters

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Handel Export and Quadriga Consulting have entered into a partnership to offer multilingual export focused social media resources to international marketers.

According to Suzanne Hill of Handel Export “We have worked with Quadriga Consulting to build our own social media presence. We can see the opportunities that social media can bring to exporters that wish to extend their reach into international buying communities through social media tools. By working with Quadriga we can create export focused blogs, Twitter streams, and other social media outreach approaches – in local languages and reflecting local nuances. We can also ensure that messages reach the right people on the right networks”.

Jeffrey Peel of Quadriga Consulting said, “Handel Export is a highly respected export consultancy that focuses on key export markets for UK companies. The company recognises that social media – blogs, social networking and Web 2.0 applications - are transforming the export process. We have decided to partner with Handel to take advantage of the company’s great reputation in international markets, and multi-lingual skills”.

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Handel Export Consulting

Telephone: +44 28 9092 3378 Fax: +44 28 9092 3334 Email: info@handelexport.com