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Warsaw old town

Warsaw old town

The Ireland Poland Business Association (IPBA)is a well-established bilateral trade association whose main objective is to promote trade and business relations between the island of Ireland and Poland. At the invitation of the Honorary Consul for Poland in Northern Ireland, the IBPA has decided to form a branch in Northern Ireland.

The launch of this association will take place on Friday 5th June 2009 at 12.00 noon at the Canal Court Hotel, Merchant’s Quay, Newry. A light lunch will be served at 1.15pm. The event will give participants an overview of the many opportunities available to companies looking for new markets or to grow existing business interests in Poland. Speakers at the event will outline the business opportunities in the Polish market, as well as the benefits of membership of the Northern Ireland Poland Business Association.

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In the second part of the series of ‘How to avoid common exporter mistakes’ Handel Export will outline the importance of carrying out sufficient and appropriate market research when approaching a new export market.

Part 2: Failure to carry out sufficient or appropriate market research

Carrying out good market research prior to entering a new market is vital for a number of reasons, not least for saving you time and money through making sure you get it right first time.

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For many companies who are new to exporting, doing business outside their home market for the first time can seem like a daunting task. It is true that there are many pitfalls that need to be avoided (some very costly!), but just as there are common mistakes that first-time exporters make (and many experienced exporters!), so too are there common solutions that will help companies to avoid these.

Having worked with several hundred exporters, assisting them to successfully export to new markets, Handel Export has come up with a series of what we perceive to be the most common exporter mistakes and tips on how to avoid these. We will profile these in our next blogs over the following days and weeks.

Part 1: Failure to develop an export strategy or plan

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Recession in Ireland seems to be leading to increased exports once again…of people. Ireland GDP figures for the last quarter of 2008 show that the economy shrank by 7.5% on last year, giving Ireland the worst full-year economic performance on record. This has coincided with a number of overseas job’s fairs being run in Dublin and Cork, with recruiters from Canada, New Zealand and Australia hoping to attract some of the best skilled workers to fill skills gaps in these countries.

Irish unemployment is currently at 10.4%. The construction scetor has taken a particularly sharp fall and has led to many skilled workers such as bricklayers, plasterers etc. being made redundant. These are some of the workers that countries like Australia are hoping to recruit. The Irish government has predicted that the economy will contract by 6.5%  this year, making opportunities overseas ever more attractive.

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PolandHandel Export led a delegation of 14 Northern Irish construction companies to Poland from 18th – 22nd January along with its partner, the Northern Ireland Chamber of Commerce (NICC). The trade visit was the 6th such project undertaken by Handel Export and NICC in the last few years. Poland remains an attractive market for Northern Irish companies, many of whom have significant numbers of Polish staff at all levels of their organisations. Feedback on the visit and perceptions of opportunities in the Polish market were very positive, with many of the companies already committed to carrying out follow up visits in the next few weeks and months. Participation in a group market visit such as this also enables the companies to exchange contacts and views on the market. The visit was organised to coincide with the BUDMA construction exhibition in Poznan, giving companies another opportunity to see what companies, products and innovations are currently trading in the Polish market.

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