Handel Export client  CKOS Kitchens has recently won significant new business and has just appointed 5 new wholesalers in the Danish market to sell their wide range of kitchens. CKOS Kitchens, established just over a year ago, specialises in bespoke kitchens to the wholesale market. Their main customer base is on the UK mainland where they have already secured over 100 wholesalers in their first year of trading.

The young company is highly ambitious and after having established its products and distribution network in the mainland UK market, decided that it wanted to start looking at the potential in export markets.” Initial research which we carried out indicated that Denmark could be a strong possible market for our kitchens” says Shaun O’Boyle, one of the company Directors. “We looked at the style of kitchens that consumers in Denmark tended to buy and knew that we could supply these particular styles and additionally give Danish consumers a wider choice and better service. Denmark is an affluent market and seemed to be weathering the economic downturn somewhat better than other markets, so we thought that as an initial export venture, it could give us good return on investment”.

Training and Advice for Exporting

In order to take the export venture forward the company enlisted the services of Handel Export Consulting through Invest NI’s Developing Export Sales Strategy (DESS) Programme. Handel Export is a Belfast based export consultancy company which specialises in assisting companies to do business in overseas markets. Suzanne Hill, Director of Handel Export has 15 year’s experience working in Export Sales and Marketing, previously for 2 of Northern Ireland’s premier exporting companies, Randox Laboratories Ltd and Brett Martin Ltd., before establishing Handel Export 7 years ago. During this time she has worked on the ground in 55 world markets and speaks 6 languages.

Suzanne Hill, Handel Export and Michelle Bloomfield, CKOS Kitchens

 “We have been delighted with the specialist export training and advice we have received from Handel Export Consulting, which has been instrumental in helping us to gain a foothold and good understanding of the Danish market” says Michelle Bloomfield, Export Sales Manager with CKOS Kitchens.  “We contracted Suzanne Hill from Handel Export for 5 days to help us to plan how to go about developing the Danish market. We wanted to travel out to Denmark to meet with potential wholesalers and Suzanne was able to clearly explain in practical terms exactly what we needed to do to ensure that our visit would be a success. Suzanne has a good knowledge and understanding of the Danish market, what the expectations of buyers there would be and how business negotiations are carried out. This knowledge was invaluable to us when we went out to the market as we knew what to expect and were much better prepared to deal with different scenarios as they arose. Different areas that we worked on were sales and cultural training, meeting preparation, putting together a sharp and convincing company presentation, follow-up and a sales and marketing strategy”.

Cultural Awareness

Suzanne Hill explains, “CKOS Kitchens is an excellent example of a company that has been very successful despite the economic downturn. There are a number of reasons for this, but I think the over-riding one is that they are a very sales focussed organisation. The company employs 12 people, 5 of whom work exclusively in a sales role. There were already strong sales skills within the company, these just needed adapted and adjusted for the Danish market where business negotiations are carried out differently. Cultural, social and business customs vary between markets and they all need to be respected; this requires patience and a level of understanding from the company wishing to export. Lack of cultural awareness can be detrimental to the success of a company’s position in the export market. We also worked on putting together a sales and marketing strategy to take the company through the different stages of export development, preparation before the market visit, meeting with potential clients in Denmark and then following up the contacts and seeing them through to contract stage. Making sure that the company was well prepared in advance of their market visit was key to shortening the sales cycle and ensuring that the company achieved rapid results”.

Michelle, CKOS Kitchens says, “Taking advice from the professionals has definitely paid dividends. Exporting is an expensive venture and as a small company we do not have huge resources to spend on making costly mistakes. Working with Handel Export made sure that we avoided some of the common pitfalls that new exporters may face, allowed us to maximise our return on investment and fast-tracked our entry into the Danish market. Without this assistance it would have taken us much longer to get contracts and sales from the market. Handel Export has enabled us to fast-track into one market and we now have confidence to approach new markets with the training we have received”.

The Future for CKOS Kitchens

Not only have Handel Export improved sales techniques for CKOS in export markets, the two companies are now working together to consolidate business in the UK and CKOS are more confident with their new approach. In recent weeks, CKOS have also visited Holland and have just secured new contracts in this market.

For more information on services from Handel Export, contact info@handelexport.com or call +44 (0)28 9092 3378

Markets in Central Europe

According to the English language new portal in Poland, Polish Market Online, July construction output in Poland was higher by 10.7% y/y which was the best result recorded since August 2008. In the seven months to the end of July construction output was higher by 3.6% y/y. July saw acceleration in construction growth. Construction output was higher by over 10% compared with July 2008 indicating a possible imp[rovement in the situation in the construction market. In July 2009 growth was recorded in all types of construction, with an over 13% increase in civil engineering output including road building.

Opportunities exist in Poland for

• Architects
• Consulting engineers
• Project management companies
• Construction contractors
• Civil engineering
• Building materials
• Construction machinery
• Materials handling

Through the initiative Handel Export provides the following package of support:

• Market research on industry background and potential business partners
• Short listing of relevant contacts
• Setting up a detailed itinerary of meetings with appropriate contacts in Poland, (each company has their own itinerary of companies to meet with during the market visit)
• Translation of the company profile into Polish
• Company profile in Polish posted on the project website www.getworkeu.com
• Training workshop 1/2 day on how to develop successful business in Poland
• Pre-market v9isit briefing
• In-market publicity with relevant Trade Associations, business partners etc.
• Assistance with follow up after the market visit

Numerous local companies have already taken advantage of past initiatives, this is what they had to say about the assistance received:

“Handel Export reviewed the market and arranged meetings with a number of potential organisations with whom we could form an alliance. Without this advice and research, market entry would have been exceedingly difficult” Liam O’Hagan, Managing Director, Delap & Waller

“The programme was professionally planned by all parties. Meetings were informative and created opportunities and the language and travelling barriers were easily overcome. Generally we had a very successful time. Eamon O’Hare, Managing Director, O’Hare & McGovern

“I would definitely recommend the programme. It is an excellent value for money way to research new markets”. Michael Thompson, Managing Director, T&A Kernoghan

“The Poland programme was very beneficial; from the companies we were matched with we will establish a distributor in Poland”. Amanda Armstrong, McQuaid Engineering

The cost of the package of assistance is £800 plus VAT, the remainder being funded by Invest NI. Travel costs are additional but also benefit from grant assistance from Invest NI – 50% of flight costs plus £100 per night for hotel costs. Further details on participation and an application form can be obtained by contacting Suzanne Hill, Managing Director of Handel Export Consulting – Tel: 028 9092 3378 or info@NOSPAMhandelexport.com (remove NOSPAM before sending).

We have all been there, having to sit through a boring presentation where either the information given was not relevant or the presenter had a terrible delivery style, or at worst a combination of both. This workshop is targetted at anyone whose role involves giving a presentation, be that in a formal scenario to a room full of people, or more informally to one or two people. The workshop aims to take participants through a number of steps to enable them at the end, to be able to deliver engaging and memorable (for the right reasons) presentations in a confident and authoritative manner.

Participants will learn how to:

• Develop a presentation from start to finish
• Deliver a presentation that engages and interests their audience
• Understand presentation styles
• Choose appropriate visual aids and manage their use
• Stage-manage presentations to present a professional image
• Develop self-confidence when speaking in public

For more information contact Suzanne Hill of Handel Export on 028 9092 3378; info@handelexport.com

Bookings can also be made on Invest NI’s website by clicking here

• understand the qualitities, attitude and competences of today’s successful sales people
• understand how to present the benefits delivered by a product or service and to effectively communicate competitive advantage
• introduce an effective sales process and methodology that can be used and adapted to different sales situations
• gain an understanding of the customer’s buying process and motivations
• learn how to overcome buyer objections
• obtain skills to help you to close the sale

For more details and to book a place click here.

Map of Poland

This week Handel Export is officially launching a new trade development programme to Poland in cooperation with our partners, the Northern Ireland Chamber of Commerce and Invest NI. The purpose of the project is to enable Northern Irish companies to gain fast-track access to contacts and business opportunities in the Polish market and to build trading relationships with their Polish counterparts. The Trade development Programme encompasses a market visit to Warsaw which will take place from the 26th – 30th October 2009.

 This project will be the 7th such venture that Handel Export and the Northern Ireland Chamber of Commerce have carried out to Poland in the last several years. Numerous Northern Irish companies have participated, this has facilitated trading relations with Polish partners. Many Northern Ireland companies have established offices in Poland, sourced Polish suppliers, established distribution networks for their products and services and established strategic alliances with Polish partners.

There are many opportunities in the Polish market for goods and services across a wide range of business sectors. Poland is one of the few countries in the EU to maintain a rate of positive economic growth despite the downturn. In the first quarter of 2009 Poland’s economic growth rate was 0.8% and is anticipated to be 2% next year.

Handel Export provides the following services to participating companies:

• Market research on industry background and potential business partners
• Short listing of relevant contacts
• Setting up a detailed itinerary of meetings with appropriate contacts in Poland (each company has their own itinerary of companies to meet with during the market visit)
• Translation of the company profile into Polish
• Company profile in Polish posted on the project website www.getworkeu.com
• Training workshop (1/2 day) on how to develop successful business in Poland
• Pre-market visit briefing
• In-market publicity with relevant Trade Associations, business partners etc.
• Assistance with follow-up after the market visit

The cost of participation on the programme and the assistance package is £800 plus VAT. Travel costs are additional but also benefit from grant assistance from Invest NI – 50% of flight costs plus £100 per night for hotel costs. Places on the programme are limited to 10 companies.

For an application form contact us at info(at)handelexport.com or by telephone: 028 9092 3378.

Read what our clients have said about our services in our Testimonials Section

The workshop aims to help participants understand how to:

• Prepare effectively for a meeting in order to shorten the sales cycle
• Be clear about the benefits of their product or service from the customer’s perspective
• Build a rapport with the customer and gain an understanding of their business
• Communicate their message clearly to potential customers
• Spot buying signals and deal effectively with objections
• Close the sale

Places in the workshop are limited to 12 people. The workshop will take place at the Glenavon Hotel in Cookstown on Tuesday 21st April from 9.15am – 4.30pm. To register for a place in the workshop, follow the link to Invest NI’s website.

Suzanne and Paul both have many year’s practical expereince of international sales, having worked for some of Northern Ireland’s top exporting companies. The workshop will be both practical and interactive and will introduce participants to a range of basic selling skills which will improve their effectiveness in export markets. It is aimed a people who are new to the sales function, or to those who just want to brush up on their sales skills. The workshop focuses on giving participants the skills and knowledge to make clear and convincing sales pitches to prospective clients.

Sign up online for a place using Invest NI’s online registration facility.